Most small businesses are wasting their marketing budgets
Here's why — and how to fix it.
A Wizard of Ads Partner
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In the absence of an emotional connection people always defer to the lowest price.
~50% of shoppers for your product/service only care about getting the lowest price and have no interest in loyalty.
The other 50% are potential “High CAP” customers (C=Conversion, A=Average Order, P=Profit)
How do you win “High CAP” Customers?
You need 2 Things:
To make their lives easier (they’ll gladly pay more money to save their time/energy)
Build an Emotional Connection (trust)
How do you do that?
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Share of Voice x Impact Quotient x Personal Experience Factor x Market Potential = Sales Volume
Share of Voice (SoV): Is the word about your business relative to your competition? What percentage of the discussion in the market do you own in your industry?
Impact Quotient (IQ): How powerful and memorable is your message compared to your competitors?
Personal Experience Factor (PEF): How to customers perceive their experience with your brand? In a word: reputation.
Market Potential (MPo): How big is the pie from which you cut your slice?
For 30 Years…
Wizard of Ads has been an insiders secret among those brands who’ve catapulted to fame.
We do this by cheating.
We exclusively work with brands that we’re 99% confident will succeed if they implement our strategies.
This has left 2 categories of business owners to fall through the cracks.
Owners that we’re still evaluating if we want to work with them
Those without the revenue to hire Wizard of Ads to Execute
Coaching//Execution
So, for those we’re evaluating and those who can’t afford having us execute their strategy, I’m now offering coaching.
Coaching allows me to guide you on where to focus your budget and what is a complete waste of money for your business.
(Typically the cost savings drastically outweighs the investment)
What is Coaching Like?
We connect 90-minutes and process through how to take the next steps in building affection and preference in consumers
Coaching is about helping you:
Think differently
Advise you on trends and best practices
Increase growth velocity
By the end of our monthly 1:1 coaching call, you’ll have clarity on what you need to do between calls to get unstuck and accelerate your business’s growth.
Frequently Asked Questions
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Coaching is simply a 90-minute Zoom call where we build clarity on what’s holding you back and next steps to get to your goal.
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In certain circumstances, yes. We can discuss during our conversation.
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$1k per 90-minute session.
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Yes, my most valuable resource is time so when clients don’t steward mine well, I terminate them.
I insist we will always start and end on time.
Coaching without execution is delusion… also a waste of time
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Executive coaches tend to generalize on all things leadership. Think of me as a heart surgeon for marketing.
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Yes.
And I reserve the right to share clips exclusively of myself from our conversation. Nothing identifying you will ever be distributed outside my team.