Most small businesses are wasting their marketing budgets
Here's why — and how to fix it.
A Wizard of Ads Partner
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In the absence of an emotional connection people always choose the lowest price.
~50% of shoppers for your product/service only care about getting the lowest price and have no interest in loyalty.
The other 50% are potential “High CAP” customers (C=Conversion, A=Average Order, P=Profit)
How do you win “High CAP” Customers?
You need 2 Things:
To make their lives easier (they’ll gladly pay more money to save their time/energy)
Build an Emotional Connection (trust)
How do you do that?
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Share of Voice x Impact Quotient x Personal Experience Factor x Market Potential = Sales Volume
Share of Voice (SoV): Is the word about your business relative to your competition? What percentage of the discussion in the market do you own in your industry?
Impact Quotient (IQ): How powerful and memorable is your message compared to your competitors?
Personal Experience Factor (PEF): How do customers perceive their experience with your brand? In a word: reputation.
Market Potential (MPo): How big is the pie from which you cut your slice?
For 30 Years…
Wizard of Ads has been an insiders secret among those brands who’ve catapulted to fame.
We do this by cheating.
We exclusively partner with brands that we’re 99% confident will succeed if they implement our strategies.
This has left 2 categories of business owners to fall through the cracks.
Owners that we’re still evaluating if we want to work with them
Those without the revenue to hire Wizard of Ads to Execute
So…
For those I’m evaluating and those who can’t afford having us execute their strategy, I’m offering a Clarity Day.
It allows us to meet in person and:
Dive into your big hairy problems
Help you understand if you’re doing things that are never going to work so you can stop wasting money
Get clarity on the best path forward
Decide if we want to work together
What is a Clarity Day like?
We meet at the 21-acre Wizard of Ads campus on a plateau overlooking Austin, TX. We’ll enjoy phenomenal food and by the end of our time together, you’ll have clarity on how to get unstuck and accelerate your business’s growth… guaranteed
Frequently Asked Questions
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For a clarity day, I’m supposed to charge $48k.
For smaller operators, I can typically make exceptions, at times, closer to $10k.
Your value is guaranteed.
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We cover our own transportation and lodging. I’ll pick up the tab for meals on the Clarity Day.
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Yes.
And I reserve the right to share clips exclusively of myself from our conversation. Nothing identifying you will ever be distributed outside my team.
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No.
If you don’t believe the investment was worth the value, I’ll refund 100% of the fee.
(Most say they’ve received well more than they paid by lunch)